Category: social media

Networking is just a part of building your network marketing business, any business for that matter. And these days networking happens more and more online. Yes, we can still meet in person and go to events to network. Heck my husband will tell you his commute is a time to network when people look up from their phones, lol. I keep trying to tell him they are all networking online!

I have taught influence strategies for many years now, and networking is a big part of influence. I recall once being asked: “How do I network to build more influence?” Great Question!

I decided to answer from Chris Brogran’s book: Trust Agents: Using the Web to Build Influence, Improve Reputation and Earn Trust. He says:

“be sure to find ways to facilitate important meetings with new unknowns, because once you’ve cut yourself off from developing new contacts, your value to the network diminishes significantly. You must remain present to remain relevant.”

That’s really deep! Lol! But what he is saying about networking online and how powerful it is for you and your business success is important! Besides the important basics to becoming a trust agent online, having things like:

• an account with a real name, you have to be a real person, after all we are in the people business.
• a great quality picture where people can see your smile and energy (yes your phone can take that picture!)
• posting information people are interested in and attracts not deters them… not your sales pitch every day… several times a day.
• posting daily and sometimes more than once a day because let’s face it you are not relevant if you only post once or twice a week!

Those will greatly help your visibility, trust and influence online. But, based on Chris’s quote, influence is so much more than that. And we need to be influential to sell and recruit. Developing relationships with “new unknowns” is CRITICAL for success, otherwise you are stagnant on social media. Here are a few of my suggestions:

1. Get in the habit of “friending” “following” “linking” with people regularly as it is an important part of your JOB as a network marketer.
2. Make sure your profiles are public, so they come up when people are searching and looking at suggestions. Private profiles just to do get visibility, which automatically make you an UNKNOWN.
3. This also means your posts are public as well. As I have trained before, you choose what to share- have a picture of the kids and just want family to see it, you can do that. And I know many network marketing moms that do not put pictures of their kids on social media as a choice.
4. Get involved in others posts by learning to be a value-add commenter, not just a like again you are an unknown. Great comments that help the discussion help you be seen. This builds trust and so people may reach out or you may as well.

I could expand these 4 tips on becoming a trust agent for days! Lol, hopefully this get’s you started!

What are you doing, in your networking, to remain present and relevant? How are you keeping QUALITY the goal while growing? Are you Influential because you are present?